Times Of Oman
Business leaders from Oman recently gathered at The Chedi in Muscat to witness the unveiling of Al Ansari’s new brand identity. The event marked a significant moment in the company’s journey, reflecting its commitment to growth and excellence.
The Al Ansari group traces its roots back to 1975 when the expanding infrastructure demands of the Sultanate of Oman led to its establishment. Over the years, the company has diversified its operations into four primary areas: Building Products, Services and Solutions; Integrated Hospitality and Smart Solutions; Utility Infrastructure Solutions; and Energy and Sustainability Solutions. The company’s central hub is situated in Wadi Kabir.
Additionally, the hues of blue in the logo take center stage, representing the sky and the Sea of Oman. This color is associated with creativity, sensitivity, and imagination, reflecting Al Ansari’s commitment to innovative solutions. Blue is also a symbol of honesty, faith, trust, and loyalty, principles that form the cornerstone of Al Ansari’s business practices.
Mr. Kiran Asher, the founder and group managing director of Al Ansari, expressed his gratitude for the late His Majesty Sultan Qaboos bin Said, acknowledging the role the leader played in the development of Oman. He shared, “Under the guidance of the late His Majesty Sultan Qaboos bin Said, Al Ansari was able to contribute to the development of our stunning nation, which I am honored to call my one and only home.”
The evolution of the logo includes the transformation of the two “A’s” from the old logo into two simpler shapes. These “A’s” signify an A-grade business that upholds fairness in its dealings with both customers and employees.
Highlighting the importance of partnerships, Mr. Asher emphasized, “Our suppliers are our partners; many have been with us for over 40 years and have been instrumental in the success of our organization.” Al Ansari values more than 150 outstanding suppliers that share its standards and values, with qualities such as quality, dedication, creativity, and corporate social responsibility at the forefront.
With its headquarters situated in Muscat, Oman, Al Ansari is spearheaded by young and dynamic leaders. The company has successfully expanded its operations beyond Oman, venturing into countries such as the :
Al Ansari envisions being an inspiration for fostering human values and enhancing business performance. Ms. Jesal Asher Rajda, Executive Director at Al Ansari, expressed optimism for the future growth of Oman under the leadership of His Majesty Sultan Haitham bin Tarik. She stated, “We look forward with optimism to the future plans in place for the growth of Oman by His Majesty Sultan Haitham bin Tarik, as we look back in gratitude for the opportunities provided by the late His Majesty Sultan Qaboos.” Al Ansari’s commitment to community engagement remains a key component of its mission. The company supports SMEs, promotes sustainable practices, and provides educational and experiential platforms for Omani citizens.
Mr. Kiran Asher reiterated the significance of customers in Al Ansari’s journey, stating, “We wouldn’t have Al Ansari without our customers.” The company is unwaveringly committed to managing customer values, setting forth fundamental principles that guide its dealings with clients. These principles include exceeding client expectations, being open and truthful, fostering trust, offering creative solutions, and never reneging on the commitment to deliver excellence.
In conclusion, Mr. Kiran Asher proudly asserts, “You Can Rely On Us,” reflecting Al Ansari’s dedication and assurance of dependability, a testament to the company’s core values.
Source: Times Of Oman